![]() ![]() ![]() That compares with +0.7% and +4.1% growth in regular beer, data show. ![]() 24, according to Nielsen all-outlet and convenience data. Sales of non-alcohol beer are booming, up 8% in volume and 18.6% in sales dollars year-to-date through Aug. And last summer MillerCoors parent Molson Coors acquired Clearly Kombucha, which makes six flavors of non-alcohol fermented tea beverages, and folded it into its U.S. MillerCoors also last month relaunched 2.8%-ABV Miller64 as an “extra light beer” with a new look designed to appeal to health-conscious drinkers seeking lower-calorie options. With the launch of Coors Edge, which contains 41 calories, 8 grams of carbohydrates and less than 0.5% alcohol-by-volume, the brewer is taking another step in modernizing its portfolio of lower-alcohol beverages. MillerCoors, for example, said last month it plans in November to release Coors Edge, a new non-alcohol beer with the lowest calories and carbohydrates in its class, as part of an effort to reach drinkers migrating toward more low- and no-alcohol offerings. AB-InBev has said its low or no-alcohol drinks (mostly energy drinks and non-alcohol beers) will make up 20% of production volume by 2025, up from around 10% today.īudweiser Zero also comes amid a broader move toward low- and no-alc beers. In total, such beers account for about 8% of the company’s global beer sales by volume, the company said earlier this year. The brewer and its global parent, Anheuser-Busch InBev, last year launched 12 new no- and low-alcohol beers. Pauli Girl NA and Beck’s NA.Īn Anheuser-Busch spokesman did not respond to a request for comment. It’s unclear what will happen with that brand. The labels come after Anheuser-Busch tested another non-alc beer called Budweiser 0.0 in select U.S. A century later, we deliver a fresh take on a classic recipe, with a smoothness and drinkability great for nearly every occasion.” During Prohibition we brewed a non-alcoholic recipe for those who counted on Budweiser taste and quality. Its label reads: “This is America’s genuine non-alcoholic brew. It contains 91 calories and 22 grams of carbohydrates. It will be packaged in stark white cans with a grayed-out Budweiser badge with “Budweiser” in black font and “ZERO” in red. The beer, which proclaims it has “Budweiser taste” and “zero sugar” contains less than 0.5% alcohol by volume, per its labels. Anheuser-Busch appears to be preparing to launch a new non-alcohol beer called Budweiser Zero, according to labels that passed through the Alcohol Tobacco Tax and Trade Bureau last week. ![]()
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